Design Work

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ReStash - In Progress

Clothing repair kit and app

ReStash is a modular sewing kit made from secondhand fabrics, paired with a companion app that promotes clothing repair and reuse. The kit provides essential sewing tools, while the app helps users track supplies, access tutorials, and connect with a community of makers.

Mobile UI, Brand, and Product Design
Independent Project
September 2024 - January 2025

The Brief

This project focuses on London Road in Brighton, a high street with an eclectic mix of businesses, many of which already contribute to the circular economy. The challenge was to design a physical product that aligns with circular economy principles and facilitates further engagement in circular practices.

Photo by Acuitus

The Circular Economy:
A framework that seeks to move away from the traditional "take-make-dispose" model toward a system built on reuse, repair, and regeneration.

By keeping materials and products in use for as long as possible, the circular economy aims to minimize waste and create sustainable value chains.

London Road

To analyse existing circular systems and practices along London Road, I developed an illustrated, interactive digital map in Figma.

The map catalogues every establishment along the road, categorizing each by function—such as restaurant, pub, or retail store—and identifying circular practices adopted by the businesses.

Problem Definition

The ideation process began with mind mapping problem spaces that were either underrepresented or significant along London Road, such as Asian grocery stores, restaurants, charity shops, and tech repair stores.

This brainstorming phase highlighted key opportunities for improvement or innovation.

With a clearer understanding of potential product concepts and problem spaces to address, I used a decision matrix to determine the most promising avenue to pursue.

Global & Local Research

With the rise of fast fashion, the affordability of new garments, and a cultural emphasis on trends, the habit of mending clothing has significantly declined.

10%

of global greenhouse gas emissions is caused by the fashion industry. It is a key contributor to climate change.

60%

more clothing is bought by the average consumer compared to 15 years ago, but each item is kept for half as long.

30%

of donated clothing in charity shops aren’t sold sold due to condition or lack of demand, and gets recycled or disposed.

I identified some key locations along London Road that contribute to or could enhance circular practices in textiles.

BUTTONS & BOWS

A small textile and alteration shop with fabric cut-off and sewing material scraps that are informally given out by the owner.

The shop could act as a key supplier of reusable materials, connecting these resources with a broader audience of makers and repair enthusiasts.

CHARITY SHOPS

Ten charity/second hand shops on london road with high volumes of unsold clothes that will otherwise be recycled or ragged.

These items could be repaired or deconstructed for parts such as fabric, buttons, or zippers.

SEW FABULOUS

A non-profit that offers sewing and repair workshops through a hands-on approach.

This organisation could host workshops that utilise the supplied materials, teaching people repair practices

By connecting these businesses, a localized system could emerge that bridges the gap between surplus materials and individuals eager to learn and practice sewing and repair

Ideation

I refined the initially brain-stormed idea to utilise the relevant businesses along London Road, while encouraging new sewists to adopt repair practices. The result was a two-part solution: a physical sewing kit and a companion digital app, designed to work in tandem.

The kit serves as an introductory tool for sewists, easy to make from cut-off materials and featuring a modular, customisable design that can grow and be added to as beginner sewists learn more techniques.

I put together a moodboard whilst thumbnailing concepts, drawing inspiration from the 17th- and 18th-century origins of hussif, then further refined my sketches.

The app is a digital extension of the kit, designed to connect users to a wider community, provide resources, and encourage sustainable sewing and repair habits.

Brand Design

I drew heavily from historical inspirations for ReStash’s brand identity. Given Brighton’s connection to Queen Victoria and the popularity of hussifs during her reign, this thematic tie felt fitting.